Privacy Policy

1. Overview

This Privacy Policy describes how Essential Protection Films (“EPF,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, create an account, place an order, or otherwise interact with our online store and related services (the “Services”).

We designed this Policy for customers and visitors in the United States, including rights under the California Consumer Privacy Act as amended by the CPRA (“CCPA”), and similar state privacy laws where applicable.

2. Information We Collect

We may collect the following categories of personal information:

• Identifiers — name, email address, phone number, billing address, shipping address (for delivered orders), account ID.
• Fulfillment choices — whether you select shipping or local pickup, and which pickup location you choose when pickup is offered.
• Commercial information — products viewed or purchased, order history, cart contents, payment status (we do not store full payment card numbers; card data is processed by our payment processor).
• Internet / network activity — IP address, browser type, device type, pages visited, referring URLs, and cookie/SDK identifiers.
• Geolocation — approximate location derived from IP address for tax, shipping/pickup eligibility, and fraud prevention.
• Inferences — preferences inferred from browsing or purchase history (for example, product interest).
• Communications — messages you send via contact forms, chat, email, or support tickets.

3. Sources of Information

We collect information directly from you (orders, account registration, checkout fulfillment choices, forms), automatically through cookies and similar technologies, and from service providers such as payment processors, shipping carriers, analytics providers, and fraud-prevention tools.

4. How We Use Information

We use personal information to:

• Process and fulfill orders, payments, shipping, local pickup, returns, and warranties.
• Allocate limited pickup inventory at the location you select and notify you when an order is ready for pickup.
• Provide customer support and respond to inquiries.
• Create and manage accounts, wishlists, and saved preferences.
• Send transactional emails (order confirmations, shipping updates, pickup-ready notices, and pickup reminders).
• Send marketing communications where permitted (you may opt out anytime).
• Improve our website, products, and services; perform analytics.
• Detect, prevent, and investigate fraud, security incidents, and abuse.
• Comply with legal obligations, including tax and recordkeeping.
• Enforce our Terms & Conditions and protect our rights.

5. How We Disclose Information

We may disclose personal information to:

• Service providers / processors — payment (e.g., Stripe), hosting, email, analytics, customer support, shipping carriers, warehouse/pickup operations, and fraud tools, under contracts that limit use of your data.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets.
• Legal / safety — when required by law, legal process, or to protect rights, safety, and security.
• With your direction — when you ask us to share information or use a connected feature.

We do not sell personal information for money. We may disclose information to service providers as described above, and we may use analytics or marketing technologies as described in our Cookie Policy when you allow those categories.

6. Cookies and Tracking

We use cookies and similar technologies for essential site functions, preferences, analytics, and (if enabled) marketing. See our Cookie Policy for details and choices. You can manage non-essential cookies through our cookie banner and browser settings.

7. Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations (including tax and warranty records), resolve disputes, and enforce agreements. Retention periods vary by data type and purpose. When no longer needed, we delete or de-identify information where reasonably practicable.

8. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure. Please use a strong unique password for your account and contact us immediately if you suspect unauthorized access.

9. Children’s Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact privacy@essentialppf.com and we will take appropriate steps to delete it.

10. Your Privacy Rights (United States)

Depending on your state of residence (including California, Colorado, Connecticut, Virginia, Utah, and others with similar laws), you may have rights to:

• Know / access the personal information we collected about you.
• Correct inaccurate personal information.
• Delete personal information, subject to legal exceptions.
• Opt out of the sale or sharing of personal information and certain targeted advertising.
• Limit use/disclosure of sensitive personal information where applicable.
• Non-discrimination for exercising privacy rights.
• Appeal a denied request where your state law provides an appeal right.

To exercise rights, email privacy@essentialppf.com with the subject “Privacy Request,” or use the contact form on our site. We will verify your identity before fulfilling requests. Authorized agents may submit requests as permitted by law.

California residents (and others with similar rights) may use our Do Not Sell or Share page (/do-not-sell), reject non-essential cookies, or email privacy@essentialppf.com. We honor Global Privacy Control (GPC) by disabling analytics and marketing cookies.

11. Marketing Choices

Optional marketing emails require your affirmative opt-in (off by default on account forms). You can opt out anytime by emailing privacy@essentialppf.com with the subject "Unsubscribe," using the link in any marketing email (when we send them), or updating preferences in your account profile. Transactional messages related to orders (including shipping and pickup status), account security, and fulfillment are not marketing and may still be sent when necessary.

12. International Visitors

Our store is operated for the United States market. If you access the Services from outside the U.S., you understand that your information may be processed in the United States, where laws may differ from those in your country.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a revised “Last updated” date. Material changes may be highlighted on the site or communicated by email where appropriate. Continued use of the Services after changes means you acknowledge the updated Policy.

14. Email Communications

We send transactional emails related to your account and orders, including order confirmations, shipping or pickup updates, password reset links, email verification, and responses to contact or support requests. We do not send promotional marketing emails unless you opt in.

If we introduce marketing emails in the future, you may opt out at any time by emailing privacy@essentialppf.com with the subject "Unsubscribe." We honor opt-out requests within ten (10) business days as required by CAN-SPAM and applicable state law.

15. Contact Us

Essential Protection Films — Privacy inquiries: privacy@essentialppf.com. General support: support@essentialppf.com. Legal notices: legal@essentialppf.com. We operate from Illinois, United States.